Our Process

At the Karas Group, our approach to luxury real estate sales and marketing is refreshingly simple and complex. Simply, we at all times, operate with the utmost integrity and professionalism, remembering that our practice is client-centered and client-driven. At the Karas Group, our clients and the needs of our clients always come first.

Conversely, the effective marketing of luxury residential real estate properties is, by nature, complex. Every Karas Group listing receives the support of industry-leading marketing, advertising and other allied professionals, all of whom work together to develop a strategic and tactical marketing plan customized to each client and each property. These marketing plans include an aggressive mix of print advertising, print quality photography, professional text writing, high-quality virtual tours and full-color brochures, as well as sophisticated Internet marketing, including exposure to the Karas Group’s exclusive electronic database of high-net-worth homebuyers.

At every juncture of this multi-faceted process—from signed listing agreement to close of escrow… the Karas Group clients receive streamlined, qualitative and up-to-the-minute feedback and updates as to the marketing and sales status of their property.

By ensuring our clients’ needs are met at all points in the marketing and sales process, the Karas Group has been able to achieve its status as one of the top-selling real estate teams in the Southwest. While we, at the Karas Group, are proud of this continued achievement, we are even more honored to be consistently top-rated for exceptional service by our valued clients. Please contact us directly for a list of references.